The Freelance Photographer®

This project was all about building a digital home that matched The Freelance Photographer's new vision for the future. I worked closely with owners Paul and Cole to create a site that feels fresh, inviting, and modern. Every detail, from the clean navigation to the subtle animations, was shaped to make visitors feel welcome and inspired.

We set out to reach freelance photographers and videographers who feel stuck in their business and are looking for clarity and community. The site’s storytelling sections and CMS-powered events directory make resources easy to find and use. I made the most of what Framer has to offer, using nearly every feature to bring the experience together. The result is a platform that feels good to use and gives visitors the sense that they’ve found something they really need.